I found this comment via Hacker News to be interesting, here is the content:
I think you miss the point of the google play store. Certainly, Samsung could fork and offer their own storefront, but they would lose some of the core Google applications. Take for instance Google maps, we have already seen what happens when a company like apple dumps maps for an alternative.
To which OGinparadise says:
Like Apple ? If you are going to lose it, bite the bullet, better now than later. Google is about to tighten the screws and Samsung et al will be on the losing end if they don’t act now. They are no friendships or handshakes, Google has been fearing Samsung for a while and vice-versa, knives have been sharpened already.
What happened to Apple and maps? Nothing, a bunch of bloggers were pissed, iPhones still selling like hot cakes, Samsung did their part but still. Now Apple has their maps and all data goes to Apple, not Google. Soon enough they’ll get better, meaning Google loses. It’s in Google’s interests and they’ll pay to have Apple, and Samsung to run Google Search and other G apps. But would you develop if Samsung Galaxy was out of “Android” ? Only time will tell.
Now you see what is happening in the Android world. Samsung is reaping the majority of the profits in the Android realm. Google still makes money off of it, but in the long run, they could lose control of Android to Samsung. Samsung, if they are smart, are building or looking for replacement apps for the core Google Apps, such as the maps app. I’m going to go out on a limb here and think that Google must be doing something with Motorola to release a phone that competes favorably with Samsung devices. Apple bit the bullet and replaced the Google Maps app with their own, for better or worse. Can Samsung do something similar as a way to control their destiny and become less dependent on Google?